A thermal oil heater has no list price because roughly 60% of its cost sits in variables that change with your site: capacity, fuel, materials, certification and scope of supply. Two buyers requesting "1 million kcal/h" can receive quotes that differ by a factor of two and both be correct — one is buying a bare heater, the other a commissioned system with a pump skid, controls and CE documentation.

What follows is not a price list. It is the structure that lets you read a quotation, compare two of them honestly, and see which line items actually matter over ten years.

Why nobody publishes a price

  • The equipment is engineered to order. Coil area, tube thickness and burner size follow from your duty and temperature, not from a catalogue page.
  • Scope varies more than the machine does. Pump, expansion tank, deaerator, economizer, controls, insulation and freight are optional in some markets and integral in others.
  • Certification is destination-specific. CE/PED, ASME and national inspection regimes each add engineering and documentation.
  • Freight and installation are geography. A 20-tonne pressure part crossing an ocean and then climbing onto a steel structure is a project, not a line item.

The seven cost drivers

1. Capacity and temperature

The largest single lever — but not linear. Doubling capacity typically adds 60–80%, not 100%, because shell, insulation, controls and documentation are shared. Temperature is a separate multiplier: moving from 300°C to 350°C pushes tube material, flange rating and fluid specification up a grade.

2. Fuel type and burner grade

A gas burner with 5:1 turndown and full modulation costs more than a simple two-stage unit, and a dual-fuel burner more again. Biomass changes the machine, not just the burner: larger combustion volume, grate, fuel feeding, ash handling and dust collection all appear in the price.

3. Materials and coil design

Coil tube grade, wall thickness and heat-flux margin decide service life. A design that runs the tube hotter to save surface area is cheaper to build and more expensive to own — it cokes faster and shortens fluid life.

4. Pressure class, code and certification

RequirementTypical effect on package price
CE / PED documentation+5–15%
ASME stamp (Section I / VIII)+8–15%
National boiler inspection regime+3–10%
Higher design pressure class+3–8%

5. Automation and electrical

A relay-based panel and a PLC with SCADA, remote monitoring and trend historian are different products. Explosion-proof (ATEX or equivalent) electrics on a unit installed in a hazardous zone add 10–20%.

6. Scope of supply

This is where quotations diverge most.

ItemTypically included?Effect if added
Heater body and coilYes—
Burner and fuel trainUsually+10–20%
Circulating pumpOften separate+8–15%
Expansion tank and deaeratorOften separate+5–10%
Economizer / air preheaterOptional+5–10%, pays back in 1–2 years
Insulation and claddingVaries+5–10%
Control panel with PLCOptional upgrade+3–10%
Installation and commissioningRarely included+10–25% of equipment value

7. Logistics, installation and after-sales

Export packing, ocean freight, inland transport, lifting, alignment, refractory dry-out, commissioning, operator training, warranty length and a spare-parts package all sit outside the heater's build cost — and all appear on somebody's invoice eventually.

Roughly where the money goes

Cost elementShare of the equipment package
Heater body, coil and refractory25–35%
Burner and fuel train10–20%
Circulating pump, valves and fittings8–15%
Expansion tank, deaerator, filter5–10%
Controls and electrical8–15%
Insulation, cladding and steel frame5–10%
Engineering, testing and documentation5–10%
Packing and freight3–8%

Read a quotation against this table. If the burner is 8% of a package, the fuel train behind it is probably thin. If documentation is missing entirely, certification was not done.

The number that dwarfs the purchase price

For a continuously running industrial heater, fuel is not a cost item — it is the cost.

Ten-year cost elementShare (4,000 kW gas-fired, ~6,000 h/year)
Fuel~88–92%
Capital cost5–7%
Maintenance and spares2–3%
Fluid replacement (2–3 changes)1–2%

A worked comparison makes the point sharper. Delivered heat of 24 GWh per year (4,000 kW × 6,000 h) requires 26.7 GWh of fuel input at 90% efficiency and 26.1 GWh at 92%. The 0.58 GWh difference, at an industrial gas price of US$30–40 per MWh, is US$17,000–23,000 per year — every year, for a difference of two percentage points that may cost a few percent more at purchase.

This is why the useful question is never "which heater is cheaper" but "which system delivers a megawatt-hour at the lowest cost over ten years".

How to compare two quotations properly

Check that both answers match on all twelve points:

  1. Capacity quoted at your stated outlet temperature
  2. Fuel specification, burner make and turndown ratio
  3. Coil tube material, wall thickness and design heat flux
  4. Pump make, head, flow and seal type
  5. Expansion tank volume (should be 25–30% of loop volume)
  6. Instrument list — which transmitters, which switches, whose brand
  7. Control philosophy — relay, PLC, or PLC with SCADA and remote access
  8. Insulation specification and cladding material
  9. Certification scope and who pays for third-party inspection
  10. Spare-parts list and warranty duration
  11. Split between equipment, freight, installation and commissioning
  12. Delivery date and the penalty clause behind it

What to send for an accurate quote

Seven lines of information eliminate most of the back-and-forth:

  • Required duty in kW or kcal/h, and the outlet temperature it is required at
  • Inlet and outlet temperatures of the process side
  • Fuel type and its calorific value, plus availability pressure for gas
  • Fluid volume of the loop and the allowed cold-start time
  • Installation environment: indoor/outdoor, ambient temperature, altitude, hazardous-zone classification
  • Power supply: voltage, frequency, phases
  • Certification and inspection requirements, and the destination port

Four ways buyers lose money

  • Comparing price per kW across unequal scopes — it rewards the thinnest package.
  • Undersizing auxiliaries — a small expansion tank or a marginal pump shows up as cavitation in the first month, not in the quotation.
  • Skipping the economizer on a continuously running unit, where it typically pays for itself within two years.
  • Leaving the fluid specification out of the contract — the cheapest available oil is often the one that cokes at 320°C.

Where to go next

Send us the seven inputs above and the quotation comes back itemised against this structure, so you can see exactly what each line buys.

Key takeaways

  • No published price exists because capacity, fuel, materials, certification, scope, logistics and service are all variables — and they explain most of the spread between quotations.
  • Capacity scales sub-linearly: doubling kW adds roughly 60–80%, while biomass adds 20–40% over gas.
  • Fuel is 88–92% of ten-year cost. Two points of efficiency are worth US$17,000–23,000 a year on a 4,000 kW unit.
  • Compare quotations on twelve scope points, not on price per kW.
  • The cheapest-looking offer is usually the one with the shortest equipment list — check what is missing before checking what is priced.